In this design of the showcases our objective was to reflect the ocean, highlighting its immensity, its mysteries and its beauty. But above all, its diversity. In order to represent from the smallest species to the largest animals, the humpback whale stood out as the protagonist.

We wanted to integrate the products of the 2016 summer collection, with marine animals like schools of fish, blue whales, octopuses and anemones in a world as magical as it is surreal. To elevate the details of the concept, we played with different perspectives and shades of blue to exemplify the depths of the vast sea.

Photo credit: Marton Ats