Logo redesign for Teleton 20-30

Teleton 20-30 is the highest-grossing event in Panama that seeks to improve the quality of life of those most in need.

Teletón 20-30 has been in Panama for more than 40 years, so it was important that the change was not drastic. After investigating and exploring options, it was decided that the heart symbol and the red color should remain, but we had to refresh it to make it more modern, friendly and approachable.

We played with the shape and position of the heart, as well as with the typography to achieve the desired result.