When we designed merchandising and a store space for NIKE Panama.
We created illustrations that made up the word “Panama”, using iconic elements of our country.
Each letter told a story:

P: “Pavo”, that’s how the boys who collect money on the buses are called
A: Harpy Eagle, national bird
N: “Raspado”, ice-based ice cream
A: “Casco Viejo” Old town of Panama
M: Panama Canal
Á: Dirty devils, they represent one of the nine dances of Corpus Christi