The concept of this installation was “Shine Bright Like a Diamond”, and there is nothing better that highlights this theme than the very essence of Swarovski. That’s why we stayed true to its traditional aesthetic: shades of blue and its classic shine.
We included interactive lights that invited spectator participation. Apart from the skirt of the tree, which used to be just a fence, we built square-like steps so that families could stop and spend time around the tree. This created a sense of unity and community to the activation.
Photo credit: Orlando Montoya