Visual identity redesign for Bellagio

Bellagio is a luxury shoe and accessories boutique with more than 20 years in Panama.

We started with the redesign of the logo, the brand manual and its packaging. In this redesign it was important to show that the brand had renewed itself, but that it still maintained the same elegance and quality as always. Respecting the brand’s essence, we managed to give it a refreshing twist that will keep it relevant in time and will allow it to connect with new generations.

We also took the renovation to social media, were we created and produced the digital campaigns, always seeking to show the product in a striking, fun and elegant way.